Welcome to BIHOCL O.D. Resource Hub!
This is your one-stop-shop for all things BIHOCL O.D. and features helpful tools, downloads, and resources you can use to help more patients and grow your business with BIHOCL.
Are you a BIHOCL customer? This is your one-stop-shop for all in-depth product-related resources. It’s meant to enable you, our customer, to help more patients and grow your practice with BIHOCL.
The content you see below depends on your medical field and the content you’re signed in to view. When logged into BIHOCL.com, this page features helpful tools, downloads, and resources you can use.
Guidelines & Brand Colours
RGB 26 26 26
CMYK 0 0 0 90
PANTONE BLACK 7C
RGB 255 255 255
CMYK 0 0 0 0
RGB 111 132 136
CMYK 18 3 0 47
PANTONE P 175-7 C
RGB: 210 217 210
CMYK 3 0 3 15
PANTONE P 153-1 C
Your Online Store
Time for an upgrade! Here are high quality BIHOCL O.D. product shots for your online eye care shop.
PRO TIP: Make sure to assign the correct image to the appropriate bottle size in your online store.Download
We’ve removed the guesswork. Here you’ll find refined product messaging for BIHOCL O.D.
We encourage your clinic to use this messaging to describe the product to customers visiting your online store.
This is intended to be a starting point. Feel free to give it your own flair or ‘voice’, including details about how your clinic uses the product to address patient needs.
Pro Tips & Best Practices
Your patients spend copious amounts of time on social media. Leverage posts to social media platforms such as Facebook and/or Instagram (bonus points for TikTok!) to market to them where they already are, rather than relying on promotional emails or physical mail. Think of it like this — social media is a great way to draw more eyes to your online store, resulting in more sales of products like BIHOCL O.D. and increased interest in your in-person clinic.
Stay up-to-date with the latest communications from BIHOCL, as we will always provide you with the latest product imagery, messaging, and support so you can maintain the most accurate and enticing online store.
Studies show that once on a company's homepage, 86% of visitors want to see information about that company's products or services. So put BIHOCL O.D. on a pedestal! We recommend featuring BIHOCL O.D. on the homepage of your website, even if it’s temporary. Use us as your eye care product poster child — we won’t mind!
Feature BIHOCL O.D. in your public-facing email updates (if applicable) using a direct link to the product page on your website. If your clinic doesn’t do this already, some great examples of content to share are special offer announcements, newsletters, updates at your clinic, new equipment or new staff members, new blog posts, active contests, and giveaway announcements. Many clinics find success in emailing their patients on a monthly basis.
If you or your staff are proficiently able to speak about the BIHOCL O.D. product, we suggest adding a “Ask an Expert” (or similar) button to your BIHOCL product page. This lets the customer know that they can contact your clinic to discuss the product further with an individual that knows the product well and can assist.
|SKU||Product||Size||Price Per Unit||Price Per CaseStandard Wholesale||Case Qty.||Min. Order Qty.|
|BIHOCL2-36||BIHOCL O.D.||2 fl. oz. 60 ml||$9.99||$359.36||36||1 Case|
|BIHOCL4||BIHOCL O.D.||4 fl. oz. 118 ml||$12.99||$311.36||24||1 Case|
|SKU||Product||Size||Price Per CaseStandard Wholesale||QuarterlySave 5%||MonthlySave 10%||Bi-WeeklySave 15%|
|BIHOCL2-36||BIHOCL O.D.||2 fl. oz. 60 ml||$359.36||$341.39||$323.42||$305.46|
|BIHOCL4||BIHOCL O.D.||4 fl. oz. 118 ml||$311.76||$296.17||$280.58||$265.00|
Manufacturer’s Suggested Retail Price (MSRP)
We recommend the following Manufacturer’s Suggested Retail Price (MSRP) range when retailing BIHOCL O.D. to patients both online and in-store.
|SKU||Product||Size||MSRP (CAD)||Price Per Case Standard Wholesale||Profit MarginRange|
|BIHOCL2-36||BIHOCL O.D.||2 fl. oz. 60 ml||$19.99||$341.39||44% - 50%|
|BIHOCL4||BIHOCL O.D.||4 fl. oz. 118 ml||$29.99||$296.17||44% - 50%|
The retail price of BIHOCL O.D. remains at the discretion of each clinic relative to their location, patients, and other solutions offered, but we have provided our suggested retail price range to help regulate market consistency and fairness for patients.
Marketing & Sales Assets
We’ve put together a collection of downloadable (and printable) sales tools and marketing assets for your use. Keep in mind that some materials are focused towards O.D.’s and clinic staff while others are patient-focused.
Keep an eye on this space, as we will always upload new assets here for you to download as they’re created!
Don’t see something you need? If you have a specific need for a piece of BIHOCL O.D. material, please contact us directly and let’s discuss how BIHOCL can help.
Social Media Sharing Kit
In addition to the brand elements and product messaging available above, we’ve made it simple, quick and easy for you to educate your clinical (or personal) social media followers about BIHOCL O.D.
An eye-catching image will stop scrollers in their tracks. You may have your own images to use when posting about BIHOCL O.D., but just in case you don’t, we’ve curated a small collection for you.
Post Copy Templates
Who doesn’t love post-ready content without lifting a finger? Here are a few options for you to choose from when posting about BIHOCL O.D.
Don’t forget: We always enjoy being tagged on social media so we can help amplify the voice of your clinic, too!
As the first hypochlorous acid solution in the Canadian eye care space, BIHOCL O.D. is a welcomed addition to our dry eye and eye hygiene tool kit. The stability, comfort and efficacy of BIHOCL O.D. on lid diseases like blepharitis and MGD is excellent. This unique non-salt formula also is gentle to the ocular surface and tear film and is a great new option for both treatment and prevention.
A few years ago, during a dry eye conference, I was introduced to the important role that hypochlorous spray plays in the management of dry eye and blepharitis. With a busy practice with a large number of dry eye patients, we began to routinely recommend BIHOCL O.D. with great results.
While many of our patients could not manage without their daily application, one patient's experience stands out. An elderly patient's severe chronic blepharitis had resulted in significant vision loss in one eye from corneal disease and scarring. We had prescribed a wide array of wipes, drops, and oral treatments, but a combination of product sensitivity and non-compliance had left her with continued inflammation. With uncontrolled blepharitis, our concern turned to the vision in her remaining good eye. Adding a twice daily application of BIHOCL O.D. to her management plan changed the course of her disease and her life. With no adverse sensitivities and a simple means of application, this was one theraputic option she could maintain consistently. Three years on, her blepharitis is still under control and, more importantly, she can still see to enjoy life and her grandchildren!
My Dry Eye Webinar
At BIHOCL, we’re particularly good listeners. We’re always on the hunt for customer feedback about our products so we can continue improving and enhancing the product to better serve O.D.’s and their patients.
Please use the quick form below to share any feedback — good, bad, or otherwise — you might have about our products, our customer service, our website, or any other topic. We would love to hear from you!